Marketing
and Distribution
An
integral link into making Croxton House function profitably is
the marketing and distribution for the content that is being produced
and creating awareness of the community activities.
Marketing
activity includes profiling and developing sponsors and advertisers
for the online channels, raising Croxton House profile, and building
online traffic.
The distribution
function arranges syndication of programming, selling documentaries
into networks and commissioning new shows.
Croxton
House also undertakes a comprehensive PR program, positioning
stories into newspapers and magazines.