As a Book Publisher, Croxton House was captivated by the stories of what people endured and experienced in their journey. David Griffin and David Parker wanted to expand the story telling into a wider mix of media channels to inspire a new audience.

Documentary film making is a natural extension and having developed a series of documentaries that follow interesting characters and personalities, Croxton House is open to new markets and opportunities.

Online content is concentrated around lifestyle portals. These portals were established to create communities, allowing readers to participate, contribute and to be connected, facilitating a network for exchange.

Podcasts became an extension of book publishing through the many hours of interviews that David Griffin had conducted. Technology has allowed the writer to become a narrator and with the evolution of audio books and ebooks, podcasting has provided a personal perspective to the story-telling process.

When a story evolves, with Croxton House it can be produced as a book, a documentary, a podcast a news story and marketed through the distribution network as a digital and tactile product.